HowToStart

How to Start a Nonprofit
or Social Enterprise

This page explains how to start a Nonprofit or Social Enterprise.

IdeaToLaunch

Idea to Launch

This guide focuses on social entrepreneurs looking to start a venture whose ultimate goal is to be able to sustain itself without relying on donors.

SocialMedia

What You Don’t Know About Social Media

Having a Facebook page is not itself a Facebook strategy.

FundingSE

Funding Your Startup Social Enterprise

Owning 100% of something that is worth $0 is still $0.

Accounting

Accounting + Taxes for Social Enterprises: Your Journey Begins Here

Accounting at its most basic level is a means to track money coming in and money going out.

B+I

Branding + Identity

The right time to focus on branding and communications is as soon you're ready to tell the world why your organization's mission is important.

GreatDesign

Why Great Design Matters

Design is not decoration. Good design is a critical investment in strategic thinking around your nonproft, social enterprise or socially minded project.

Legal

A Legal Primer for Changemakers

This guide provides a broad overview of the legal issues that changemakers may encounter in establishing a new social venture.

Marketing

Marketing: Lean In and Control The Lane

It’s important to understand what “marketing” is today. It used to be defined as the external face of your company. Marketing is now everything you do.

Strategy

What’s Strategy Got to Do With It?

“Figure things out as they come along” is a kind of strategy, but it is not necessarily the most effective one.

Website

Building Your First Website

Gone are the days of prescriptive solutions or one-size-fits-all processes that dictate a standard “professional” online presence.

Operations

Operations: An Overview

Operations can make or break your startup.

BizPlanning

Business Plans and Planning for Social Enterprises and Nonprofits

Nonprofits, for-profits and hybrids, pre-launch and post-launch, every social venture should have a business plan.

NPFunding

Nonprofit Funding for Long-Term Sustainability

Contrary to popular belief, fundraising is not about begging for financial or in-kind support. It’s the art of enlisting people who believe in you and your cause to invest in your venture.

SocialJob

How to Find a Job in The Social Impact Space

Let me start with the bad news. There is no job in the world with a description that simply reads, “Do good.”

EvalImpact

Evaluation + Impact Assessment

It’s very difficult to tell the difference between a good company and good marketing.

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