Why Great Design Matters - Social Good Guides

Why Great Design Matters


Communications

Authored by Mark Randall
Cover designed by Ben Gaydos

We live in a designed world. Every aspect of our life is influenced and supported by design. The power of good design cannot be underestimated. In the commercial world, the obvious example is Apple, which is on its way to becoming the most profitable company in history. Every single aspect of Apple’s business is driven by design. This is why most designers go nuts for Apple. Now, imagine this design driven power applied to social issues.

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