Marketing: Lean In and Control The Lane - Social Good Guides

Marketing: Lean In and Control The Lane


Communications

Authored by John Rooks
Cover design by Tania Savage

Most marketing firms claim to have a secret process or formula that they use to uncover effective marketing strategies. The truth is, they are all using variations of the same theme. Everyone’s using the same pie ingredients. This guide will include one recipe you can use to build a respectable and measurable marketing plan that will allow you to draw direct correlations from your marketing costs to your marketing goals. Fill in the chart and you will have a path.

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