Operations: An Overview

If you’re scaling your company, a COO should be putting systems in place so as to make the organization more efficient and ensure that it can handle rapid growth.

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What’s Strategy Got To Do With It?

A good strategic plan is not just about “what to do” in a lofty abstract sense, but “what to do NEXT.” It should also tell you "what NOT to do," so you can focus your efforts on the stuff that is really worth your while.

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What You Don’t Know About Social Media

Twitter is well suited to communicating broadly with extremely timely posts – created as short, punchy, and sharable headlines – and links to deeper content. Facebook is great for slightly longer-form content that allows people self-express their interests and values while sharing something useful with closer sets of friends.

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